Zone B stages "Vivat Helvetia" for the Swiss National Orchestra
The Swiss National Orchestra performs various classical masterpieces and compositions with a Swiss connection at the Casino Bern to mark the national holiday. Zone B is responsible for communication for the "Vivat Helvetia" event.
Under the direction of maestro John Axelrod, the Swiss National Orchestra will perform at the Casino Bern on August 1, 2024 at 11 a.m. It will feature musicians such as soprano Regula Mühlemann and flautist Sébastian Jacot. Admission is free.
The Bern-based agency Zone B is responsible for communicating the event. The key visual with violin bow, scroll and pierced apple stands for the "Vivat Helvetia" program. At the center of the campaign is the Landing pagewhich can be used to reserve free tickets. E-panels, cultural posters, flyers and social media campaigns are used.
Responsible at Swiss National Orchestra: Igor Longato (Artistic Director); Anna Kochubey (Marketing and Partnerships). Responsible for Zone B: Lena Kaufmann, Carole Reidhaar (communication consultant); Dominique Heiniger (media designer); Rolf Loepfe (Head of Communication & Design).
