Zimmermann for Emmentaler AOP: With Marcus & Mättu to the ESAF
In the current promotional campaign by Zimmermann Communications, two Bernese originals present the new promotion of Emmentaler AOP.
The Eidgenössisches Schwing- und Älplerfest ESAF is Switzerland's biggest folk festival and will be held in Pratteln this August. Emmentaler Switzerland is giving away some tickets: anyone who buys a piece of Emmentaler AOP in the Coop during the promotion has the chance to be there live at the big wrestling festival.
One of the protagonists for this promotion is Matthias Sempach, long-time Emmentaler brand ambassador, current dairy farmer for Emmentaler AOP and wrestling king in 2013. At his side: Marcus Signer, the actor and cheese fan with roots in Emmental. The two friends sit relaxed in front of a nice plate of Emmentaler AOP and point out the promotion - and then, under gentle pressure from Mättu, Marcus delivers the right message to the people.
The national promotion will be advertised on TV and on various digital platforms and supported by a comprehensive social media concept.
Responsible at Emmentaler Switzerland: Stefan Gasser (Director), Nadine Graf (Marketing & Communication Manager), Sandra Wiedmer (Marketing & Communication Manager). Responsible at Zimmermann Communications: Dominik Mätzener (GF Consulting/Strategy), Christoff Strukamp (Creative Direction), Ramon Alder (Art Direction), Sonja Zimmerli (Digital Art Director), Florian Bieniek (Project Management), Rolf Zimmermann (Strategy/Media). Responsible for Markenfilm Switzerland (film production): Stefan Künzler (director), Pierre Castillo Bernad (DoP), Michael Gloor (producer); Hurrah.ch (food styling and photography). Conception/implementation of social media measures, digital advertising materials and landing page: Zimmermann Communications. Technical programming landing page: Weooo.
