Zimmermann Communications presents rapeseed oil as a must-have
In the current basic campaign for the Swiss Rapeseed Oil Association, Zimmermann Communications presents the local cooking oil as a must-have for every kitchen.
The campaign shows the many possible uses of the local cooking oil, from quick student lunches to weekend brunches and family classics. Rapeseed oil is presented as a connecting element between generations, lifestyles and eating habits. The claim "Belongs in every kitchen" and the realistic, authentic commercials are intended to whet the appetite and emphasize quality and Swiss origin.
The concept is deliberately designed to run for at least three years. The flexible central idea can be further developed for future waves and formats. The campaign has been on TV, DOOH and online in German-speaking and French-speaking Switzerland since the end of April.
Responsible at Verein Schweizer Rapsöl: Luana Monopoli, Marketing & Communication. Responsible at Zimmermann Communications: Creative Direction: Christoff Strukamp, Art Direction: Julia Hofmann, Text: Sophie Güntensperger, Project Management: Lara Cavelti, Overall responsibility: Dominik Mätzener. Film production: Marty-Trezzini. Recording studio: Dubdub Studios.
