Zero Waste instead of mountains of waste - Aroma shows how it can work
On average, more than two kilograms of waste per person per day was left lying around at festivals this summer. Aroma wanted to prove that things can be done differently and that a great festival is also possible with much less waste with the Zero Waste experiment at the Noerd Summer Festival 2018.
Around 4,000 people celebrated a varied and colorful summer festival at Noerd last Saturday. In addition to the pink elephant Amora and the sand-writing robot Skyrf, there were many attractions during the day, such as street food, a design and flea market and a sale of rare items, as well as a colorful program for younger visitors. In the evening, live concerts and DJs in the Aroma halls kept the party going until late into the night.
A varied program was offered, which unfortunately also caused a lot of waste. But does that have to be the case? Aroma embarked on the Zero Waste experiment in collaboration with Foifi ZeroWaste Ladencafé and Montagsmarkt. With great success, as the agency reports in a press release. Throughout the festival, only reusable crockery, glasses and bottles and a deposit system were used at all food stands and bars throughout the entire area. No napkins were handed out. In addition to other measures, stainless steel tubes were used instead of plastic ones, for example. If there was any waste, it was carefully separated at the Pinkbag stations.
The big moment was after the festival: all the garbage bags were collected and weighed. The result was astonishing: during twelve hours of operation with 4,000 visitors, 48 kilos of waste were collected. The result of the zero waste experiment is a record-breaking twelve grams of waste per visitor. "We at Aroma are incredibly proud of this success and hope that zero waste at events will set a precedent," writes the agency.
