Zäme unterwägs: SBB thanks you for an exhausting year
With the Christmas song «Zäme unterwägs,» SBB expresses its gratitude after a challenging year. It is sung by the very people who make the motto «You are my SBB» possible: the employees. Wirz is responsible for the production.
This year, too, SBB employees are getting involved in a good cause - by singing. "Du bisch mini SBB, üs verbindet meh mehr als nur äs Gleis" ("You are my SBB, we are connected by more than just a track") rings out from around 100 throats. "Zäme unterwägs" is the title of Roman Huber's song, which was created in close cooperation with Wirz and SBB - the choir is made up of SBB employees from all regions of the country and from all departments; from customer attendants, train drivers and shunting staff to office workers and a transport police officer.
After a year full of challenges, they are sending a thank-you to customers and employees. "Zäme unterwägs" also spent days in the top 10 of iTunes downloads in Switzerland after its release. All proceeds generated by the sale of the song go to Swiss Solidarity and thus to the socially disadvantaged.
This year's Christmas campaign also includes posters, eBoards, and display ads. A Christmas miniature world with a model railroad can be seen on a total of four different subjects.
Responsible at SBBMyriam Siksou (Head of Group Marketing); Stefanie Widmer (Communications Manager); Philippe Hasler (Responsible for Film/Photo Trips); Reto Meissner (Head of Marketing Communications); Michelle Rothen (Head of Strategic Marketing & Sustainability); Corinne Schneeberger, Bas Vogler (Media); Nadia Tranali (Specialist Digital Transformation & Communications); Christina Shibby Schmid (Head of Content Creation); Roland Luder (Content Creator). Responsible at Wirz: Caspar Heuss (ECD); Dominique Magnusson, Jannic Mascello (AD); Philippa von Wittgenstein, Erasmo Palomba (Agency Producing); Simone Jehle, Ramon Alder (Consulting). Responsible at Boutiq: Mike Huber (Director); Chantal Gugger (Executive Producer); André Agustoni (Producer); Simone Krebs (Line Producer). Responsible at Tonton: Roman Huber (composition, sound design and lyrics); Roberto Bargellini (lyrics Italian); Elodie Lauton (lyrics French). Photo production: Niklas Alm (photographer); Giglio Pasqua (assistant photographer); Anton Thorsson (set design); Visualeyes International (production).
