Y&R Group Switzerland turns diplomas into sausage paper for HEKS

A Syrian computer scientist who works in the hospital kitchen. A Cuban dentist who earns his income in railroad catering. Around 50,000 qualified migrants live in Switzerland, many of whom work in jobs for which they are overqualified. Or they do not find work at all. This is because their diplomas are often not recognized.

To draw attention to this domestically untapped potential of experienced professionals, Y&R Group Switzerland unceremoniously degraded diplomas to sausage paper and sold the diploma sausages in Mrs. Gerold's garden. The resulting video is being distributed on various online platforms.

The campaign refers to the website www.chancen-geben.ch, where qualified migrants present themselves like on a job exchange. Interested employers can contact them via HEKS and thus give them a chance to put their acquired knowledge and talent to good use. HEKS supports and accompanies interested employers in this process.

Responsible at HEKS: Hanspeter Bigler (Head of Communications), Andrea Oertli (Campaign Coordination), Annika Lilliestam (Corporate Cooperations), Olivia Payo (Social Integration Unit), Sabine Buri (Picture Editing), Monika Zwimpfer (Advertising), Constance Marschan (Content Management), Dieter Wüthrich (Media). Responsible at Y&R Group Switzerland: Swen Morath (CCO), Susanne Weeber (Senior AD), Julia Brandstätter, Natasa Maricic (Text), Kevin Zysset (AD), Arlena Adrian (Consulting), An Le (DTP), Markenfilm (Production), Jingle Jungle (Sound).