Young Poets & Coop: dreifive Launches Social Media Campaign
The agency dreifive is supporting the Swiss market launch of the German wine brand Young Poets at Coop with a comprehensive social media campaign—from strategy and creative development to production.
Young Poets and Coop: A social media campaign by dreifive brings a new wine brand to Switzerland
With their entry into the Swiss market, Coop and the German wine brand Young Poets are bringing an innovative wine concept to Switzerland. The Zurich-based digital agency dreifive was responsible for all social media communications and developed a social media campaign for Young Poets that highlights young Swiss winemakers, authentic storytelling, and a new generation of wine lovers.
Young Poets stands for wines that deliberately break with traditional conventions and instead embody a zest for life, personality, and approachability. The brand combines high-quality wine with a strong focus on lifestyle and storytelling. At the same time, it pursues a social mission: According to a press release, a portion of the proceeds supports projects that give children—the «young poets»—access to reading. With the launch of the brand, Coop aims in particular to spark an interest in wine among a younger target audience.
From strategy to production: dreifive handles the entire implementation process
For the brand’s market launch, dreifive was responsible for all social media communications. From strategic planning and creative conception to the production and implementation of all content, the agency says it developed a campaign designed to bring Young Poets’ values to life in an authentic way.
Cheryl Schlatter, Social Media Team Lead at dreifive, describes the approach this way: «With Young Poets, we had the opportunity to work with a brand that goes far beyond the product itself. The combination of young winemakers, authentic storytelling, and social engagement provides a strong foundation for modern brand communication. Our goal was to develop a campaign for Coop that inspires people, builds a connection, and successfully positions Young Poets in the Swiss market.»
Dreifive is an international digital agency with offices in Zurich, Vienna, Konstanz, and Munich, operating primarily in Switzerland, Austria, and Germany. The agency offers services related to the conception and implementation of campaigns on digital channels—with a focus on search, display advertising, social media, creative design, and production.
More information about dreifive is available at https://www.dreifive.com.
Responsible at Coop: Alain Comment (Head of Customer Marketing for Supercard and Customer Clubs), Raquel Garcia (Project Manager at Mondovino), Miriam Lemke (Wine Expert at Mondovino). Person in charge at dreifive: Cheryl Schlatter (Social Media Team Lead), Mona Kleinschuster (Social Media Consultant), Annabel Hotz (Digital Arts Designer), Max Müller (Digital Arts Designer), Sandro Kohler (Senior Digital Arts Designer), Isabell Steiner (Director of Creation & Production, Partner).
