Yes sends IBW campaign into the second round
Same color, new words. The IBW campaign from the Chur agency yes Creative Digital Marketing is entering its second round. With a proven visual and textual concept, but a fresh headline, it puts the IBW Info Day in the spotlight again in 2025.
For the IBW University of Applied Sciences Southeastern Switzerland the Chur-based agency Yes Creative Digital Marketing created a campaign to promote last Saturday's information day in a humorous and target group-oriented way. Following the success of the previous year's campaign, it focused on recognition.
Yellow-Hot
The creative central idea is based on a playful word swap: familiar phrases that normally include "money" are alienated by "yellow". This is intended to create a strong link between yellow, money and further education. The striking yellow design elements, characteristic of the IBW, run through the entire campaign and ensure a high level of recognition - whether on classic posters or digital advertising media.
Responsible at Yes: Project management, concept - Richi Brändli, art direction - Dominik Kurmann, text - Mena Dressler. Photography & video production: MovieMaint.
