Yes makes business in Laax an experience
To position itself as an attractive MICE destination, Laax Meeting & Events brought the Chur-based agency Yes Creative Digital Marketing on board. The result is an emotional campaign that gives ideas wings.
Laax was to be positioned as an experience-oriented, innovative meeting and event destination in the Alps with an urban flair. The Chur agency Yes Creative Digital Marketing designed an attention-grabbing campaign that precisely meets the tastes of the target group, is adaptable and, above all, works in the long term.
"Laax made our day"
With a mix of visually strong and emotionally charged design and accurate punchlines, the campaign aims to convey the unmistakable Laax feeling. A place where meetings become experiences and new ideas arise from new perspectives. The message: "In Laax you'll find the perfect setting for ideas to take flight. Because different views inspire new perspectives."
"Where ideas take flight"
All headlines from "Get Down To Business." to "Laax made our day." are designed to put themselves in the perspective of the target group and their needs. Targeted print and digital measures create a strong presence in the public space and ensure maximum attention and reach.
Responsible at Yes: Corina Calonder (project management, concept), Dominik Kurmann (art direction).
