YB believes in YB
YBelieve. Komet's 2018 annual ticket campaign for Bernese football club YB is a commitment campaign that promises nothing but gives everyone hope.
Shortly before the winter break, Young Boys are in first place in the Raiffeisen Super League. The perfect time, therefore, found their YB agency Komet, to make belief in success the theme of the new annual ticket campaign. The players and officials of the traditional club can now be seen in moving and animated images proclaiming their belief in YB, reduced to one word: YBelieve. A belief that is bound to boost annual ticket sales and is shared by many - not least on Facebook and Instagram.
In short, a campaign that takes a deep look into the soul of Bernese footballers and will therefore be the subject of much discussion in and around Bern. Now to be seen on posters, ads, banners, e-boards, Passengertv and in the social media.
Responsible at BSC Young Boys: Daniel Marti (Head of Marketing), Roman Schenker (Project Manager Marketing). Responsible at Komet: André Benker (Creative Direction), Claudio Parente (Art Direction), Daniel Müller (Text/Concept), Corinne Hert (Head of Consulting), Jasmin Radakovic (Consulting).
