Wunderman Thompson calls for more inclusion for HEKS
Inclusion concerns everyone - that is the central message with which Wunderman Thompson, on behalf of the Swiss Protestant Reformed Church's relief organization, calls for people to talk to each other, not about each other.
HEKS, the aid organization of the Swiss Protestant Reformed Church, supports socially disadvantaged people in Switzerland in taking an active and self-determined part in society. For example, with language courses, access to the job market and a wide range of opportunities to meet people. But inclusion concerns us all, because it begins in everyday life. Be it in the stairwell, in the laundry room, on the playground, in the supermarket or on the street - it is often small things that make a big difference. Namely, whether someone feels accepted and accepted or excluded.
To draw attention to this, Wunderman Thompson's new campaign for HEKS aims to find out what everyone can contribute to more inclusion in everyday life. By not talking about people, but with people. The campaign was also created precisely according to this motto: All the statements in the TV spots, posters and digital ads come from people with different backgrounds and life stories, whom we asked at HEKS workshops in German- and French-speaking Switzerland what makes them feel like they belong. Those who wanted to become part of the campaign with their own statement were then invited to the film shoot.
You only see a part of each person's face, in the form of a speech bubble. Little by little, these come together to form a common face. In keeping with the motto: Let's not talk about each other, but with each other. All advertising material leads to the Landing pagewhere you can enter your own experiences and suggestions and be inspired by the other contributions on how each of us can live inclusion in everyday life. The campaign is now on TV, online and on the street.
Responsible at HEKS: Hanspeter Bigler (Head of Communication & Mobilization), Corina Bosshard (Campaign Coordinator), Andrea Oertli (Campaigner Inclusion), Brigitte Roth (Head of Marketing/Fundraising), Taoufik Alami (Team Leader Public Fundraising), Anne Geiger De Feo (Responsable Communication Suisse Romande). Responsible at Wunderman Thompson: Marika Magnuszewska (Art Direction), Julia Staub (Text), Stephan Lanz, Robin Triet (Consulting), Aurora Wilde, Jenna Davis (Graphics), Pablo Blumer (Animation), Kim Prinzing, Kathrina Seiler, Curdin Montalta (DTP), Swen Morath (Co-CEO). Shining Film AG: Caroline Braun, Dimitri Siegrist, Yanik Zollinger (Production), Hannah Dobbertin (Direction), Elia Grunder (Camera & Photography), Gian Niggli (Assistant Camera), Jan Hänggi (Gaffer), Mourad Keller (Sound), Mira Luna (Make Up), Vera Gut (2D Animation), Simon Hardegger (Colorist), UKO (Recording and Mix).
