Wunderman Thompson makes the station a personal experience
Wunderman Thompson's current campaign for SBB is designed to remind people in Switzerland that the station is a good address for versatile needs.
The station is always there for everyone. In the varied stores, restaurants and take-aways you can find everything for your daily needs, from early morning to late at night, and all under one roof.
More is more not only applies to the wide range of products and services on offer at the station, but also to the campaign visuals, which are designed to attract maximum attention on all channels with their bold editorial-style staging. Through their strikingly informal behavior, the protagonists turn the station into their very own personal station. They use it as naturally as their own refrigerator or closet.
Sujets for every season
In line with the respective season, each subject focuses on a key theme. In spring, the first two subjects show the fashion range as well as the offer for daily fresh food and pastries - also for a cozy Sunday breakfast.
In August to September, a colorful subject inspires people to pick flowers and vegetables at the train station, and another subject shows that you can combine sushi and French fries for a romantic five-course meal.
January and February 2023 will then be all about the perfect offer for personal well-being and individual entertainment.
The first wave of the campaign has been on display since the beginning of April. In addition to posters and e-boards in 16 stations, advertisements, social media ads, and mobile/display banners are in use.
In addition, the subjects are accompanied by social media content. The target group learns interesting facts about the respective stores, products, and employees and is thus brought even closer to the station.
Responsible at SBB Real Estate: Katharina Reber (Campaign Manager), Urban Burch (Branding Manager). Responsible at Wunderman Thompson: Benjamin Franken (CD), Sonja Gross (AD), Julia Staub (text), Alisa Lomovceva (graphics), Stéphanie van Maanen, Stephan Lanz (consulting), Dany Boletas (UX), Katharina Seiler, Curdin Montalta (DTP). Responsible at Visualeyes International: Kathrin Lohmann (production), Roger Weber (photography); models and casting: Merlin / Option Model Agency (subject Sunday morning), Desli / Biba Model Management (subject style), Mona / Streetcasting (subject colorful everyday life), Guiseppe + Jen / Streetcasting (subject 5 courses), Theo / POP. people of public (subject well-being), Melissa / Scout Model Agency (subject entertainment).
