Wunderman Thompson for Postfinance: Mortgages and emotions
Home financing triggers big feelings - they're the focus of Wunderman Thompson's new campaign for Postfinance.
Financing home ownership is an important milestone in life for many Swiss people and is associated with many emotions. Postfinance accompanies its customers on this journey and supports them in finding the right financing solution. Whether it is the first purchase of a home or the extension of a mortgage - financing should fit the customer's individual life situation and give them a good feeling in the long term.
Variable awareness campaign
With a new, variably structured awareness campaign, Postfinance and Wunderman Thompson put the focus on this good feeling that one has in and around home ownership. Small moments of surprise, relaxation, lightheartedness or childlike joy are shown. All feelings that pick up the different target groups in different situations. Because no matter what phase of life you are in: Postfinance has the right mortgage for it.
The variability of the feelings and the corresponding scenes are to enable target group-specific playout for on- and offline. From the eight-second Meteo sponsorship spot to print and social media posts. The campaign is running immediately in German- and French-speaking Switzerland.
Responsible at Postfinance: Monika Siegenthaler (Team Leader Marketing), Anna Tschaggelar (Campaign and Communication Manager), Marco Chini (Head of Marketing Valuu). Responsible at Wunderman Thompson: Marika Magnuszewska (Art Direction), Berni Brungs (Text), Samuel Wicki (Creative Direction), Franziska Saxer (Account Direction), Sandro Tschuor (Business Direction), Kathrina Seiler (Production). External partners: Rosas and Co Films (film production) Exec. Producer Nadia Rosasco, Director Manu Coeman, Postproduction Südlich-t, Music Spacetrain; Havas Media (offline media): Georges Bérard (Client Service Director), Claudia Gantenbein (Account Manager) Webrepublic (online media): Vanessa Pinter, Antonia Hauenschild (Client Solution Manager), Lorin Vögeli, Julia Forster (Programmatic), Michael Zenhäusern (Social Media), Daniela Ertl (SEA).
