WPP Team Connect: The best Christmases are homemade
The agency collective Team Connect—comprising Scholz & Friends, Ogilvy, Wunderman Thompson, and Hogarth—brings the joy of DIY to life in the Christmas campaign for Migros Do it + Garden.
Do it + Garden has transformed itself from a DIY store into the first specialist store for home-made joie de vivre. This is also reflected in the product range: new additions include the cooking and baking ranges.
You can fall in love with DIY, especially at Christmas time: Baking, decorating or crafting become a favorite activity to which you dedicate yourself with devotion. So much dedication that the homemade items come to life, become part of the family and are happily reciprocated. For example, with a loving hug that shows: The best Christmases are homemade.
This is the guiding principle of the campaign, which is orchestrated on TV, online videos, online banners, social media, radio, in-house advertising press and at the POP.
Team Connect, the WPP team for the Migros specialist stores, is made up of the agencies Scholz & Friends, Ogilvy, Wunderman Thompson and Hogarth.
Responsible at Do It + Garden: Roland Seiler (Head of Do it + Garden), Kai Hannwacker (Head of MarKom), Stephanie Schefer (Project Manager MarKom), Aline Nyffenegger (Head of POP Management & Strategic Projects), Cyril Biland (Manager Media Excellence). Responsible at Team Connect: David Fischer, Christian Vosshagen, Barbara Hartmann, Franziska Staeger, Patrick Bucher, Aster Loerli, Monja Mangieri (creation); Elisa Stahel, Elodie Caucigh, Nhan Nguyen, Mathias Roesch (consulting); Matthias Müller, Evelyn Weissheim (strategy); Roxana Hudson, Léa Ottiger, Michael Ottinger, Petra Zehnder (Production Project Management); Kosma Tyszkiewicz, Stephanie Fuchs, Tobias Holtermann, Britta Roenspiess, Nicole Andres, Wilhelm Dukart (Production); Film: Hafengold Film; Ralph Loop, Knut Post, Benjamin Horstkotte (director); Recording studio: Jingle Jungle; Media: Dentsu Media, Webrepublic.
