Wirz and Suva show: Being there for accident victims helps
In their current campaign on return-to-work support, Suva and Wirz show how people in the accident victim’s social circle can help them in very simple ways: the main thing is to be there for them.
Of course, first and foremost, accident victims need immediate medical help after an accident. But they also need the moral support of people who are close to them both privately and professionally. The problem is that many people don't even realize how important they are for recovery and how they can help.
The campaign designed by Wirz now provides a simple answer to this: being there for accident victims helps - no matter how. "We want to break down inhibitions and give those around us simple tips on how to support accident victims," explains Urs Schaad, Head of Marketing Communications at Suva. In contrast to previous communication measures on reintegration, this time we are taking the step from an awareness campaign to an involvement campaign.
The focus is on a TV commercial that humorously demonstrates that even the smallest gesture can have a big impact.
In addition to the film, shorter online spots, social ads and DOOH were produced. Organic content was also produced for social media to give the various target groups further tips on how to deal with accident victims.
All advertising material leads to the landing page suva.ch/helfen, where all information on the topic is bundled and concrete recommendations for action are available for those affected, for employees, for the family and for employers.
The campaign will run throughout Switzerland from now until the end of September.
Responsible at Suva: Urs Schaad (Head of Marketing Communications), Marc Winterhalder (Head of Campaigning Communications), Beat Enderlin (Team Leader Communications Consulting), Regula Müller (Crossmedia Publisher), Kevin Hofstetter (Communications Consultant Campaigning Media/Digital), Jessica Fanger (Social Media Manager). Responsible at Wirz Group: Livio Dainese, Lorenz Clormann, Jan Kempter, Evelyn Schellenberg, Florian Siegrist, Tim Lieberherr, Muharem Alagic, Julia Ewers, Simone Jehle, Fabian Nold, Stephanie Ackermann, Erasmo Palomba, Nadja Kilchhofer, Ruwanie Hayoz, Giovanni Bucca, Yussef Serrat, Günther Prächt, Sonja Jegen, Oliver Fäs. Production: Stories (film production): Tobias Fueter (Director), Pascal Walder (DoP), Benjamin Fueter (Editor), Meret Früh (Producer), Yves Bollag (Executive Producer) Edoardo Moruzzi (Head of Post Production), Atelier Lomann (Production Design), Damaris Eigenheer (Styling), Rémy De Vlieger (Grading), DubDub Studios (Audio Post Production), Jonathan Heyer (Photography), Sebahat Film+Foto GmbH (Photo Agent).
