Wirz and Switzerland Tourism provide vacation representation
The Swiss tourism industry is currently facing one major challenge: attracting visitors from neighboring countries. To address this, Switzerland Tourism (ST) and Wirz have launched a campaign in Germany titled «SwissSwap.» The promise: We’ll do your job if you need Switzerland.
Around 10 percent of all overnight stays in 2019 came from German guests, which corresponds to around 3.9 million hotel room nights, according to the Federal Statistical Office. Germans were by far the most important foreign guest group. In the special pandemic year, however, their number is likely to be significantly lower. Industry representatives estimate a decline of up to 80 percent. ST has therefore decided to intensify its marketing efforts in Germany this fall and launched the "SwissSwap" campaign.
Swiss take over the vacation representation
As part of a large casting, ST is looking for German guests who say of themselves: "I need Switzerland." They can apply with a video and describe their special vacation need. If their video is selected by the jury, then the applicants will receive an invitation to a week's vacation in Switzerland in October for two people. And the kicker: ST will organize vacation substitutes for the guests at their place of work. This "SwissSwap" is primarily advertised with a humorous video clip that is intended to awaken the desire for a vacation in Switzerland in all viewers.
Responsible at Switzerland Tourism: André Hefti (Marketing Director), Martin Pally (Marketing Manager Summer & Autumn), Dominic Stöcklin (Head of Social Media), Natalie Schönbächler (Social Media Manager), Jörg Krebs (Director Germany), Peter Schmidtchen (Marketing Manager Germany), Charlotte Salewski (Digital Marketing Manager Germany). Responsible at Wirz: Alain Eicher, Jannic Mascello, Nicole Vizcardo, Livio Dainese (Creation), Adrian Huwyler (xLab), Petra Dreyfus, Simone Jehle, Fabian Nold, Kirstin Brand, Meret Lauener, Barbara Waldvogel, Franziska Wiesner (Consulting), Cosima Lang, Sebastian Sele (Storyline), Erasmo Palomba (Agency Producer). Film: Shining Pictures (film production), David Constantin (director), Sophie Toth (producer), Jan Mettler (camera), Great Garbo (music), Jingle Jungle (audio).
