Wirz and BKW focus on sustainable solutions

In their current snow sports campaign, BKW and Wirz bring Swiss ski pros in front of the camera and promote more sustainable snow sports with solar, e-mobility and lighting solutions and a lot of humor.

BKW has been a premium and sustainability partner of Swiss-Ski since 2015 and supports the 300 or so athletes, the association and the local organizers financially and with expertise.

Engagement and know-how mediate

The current campaign for more sustainability in Snow sports emphasizes BKW's role as an active supporter of snow sports. and links Swiss ski stars with innovative BKW products and solutions from the energy, building and infrastructure sectors. It is humorously staged that these are, however, only suitable for certain situations.

The campaign features Swiss skiing pros Michelle Gisin, Alexis Monney, Daniel Yule, Ramon Zenhäusern and Marc Rochat. With a great deal of commitment and humor, they show that fortunately they only have to wear the BKW logo and not BKW's solutions for greater sustainability.

The campaign will be broadcast until the end of the season on TV, in print, online and on social media with targeted, channel-specific photo and moving image concepts.


Responsible at BKW: Martin Schweikert (Head of Group Communications), Michael Morgenthaler (Head of Brand Experience, Partnerships & Campaigns), Lukas Schmid (Project Manager Sponsoring & Events), Michèle Wildisen (Senior Communication Manager Brand Experience). Responsible at Wirz Group: Livio Dainese, Johannes Raggio, Matthias Fürst, Tim Lieberherr, Nico Schläpfer, Stephanie Ackermann, Erasmo Palomba, Yussef Serrat, Günther Prächt, Corinne Räber, Oliver Fäs. Production: Markenfilm (Film Production), Harald Zwart (Director), Joel Scheidegger (Executive Producer), Meret Früh (Producer), Tobias Dengler (DoP), DubDub Studios (Audio Postproduction), Gregor Rosenberger (Audio Engineer), Sandro Palomba (Producer), Olaf Gardeler (Postproduction Compositing / Online), Dominic Frei (Grading), Johannes Mink (Photographer).

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