Wirz launches product campaign for Feldschlösschen subbrands
Wirz has realized a product campaign for Feldschlösschen, focusing on the various sub-brands.
As tastes are known to differ, Feldschlösschen also has various sub-brands. There is the classic "Original", but also "Braufrisch", "Weizen", "Pale Ale" and the refreshing Feldschlösschen "Ice".
In recent years, the brand has been consistently strengthened with the claim "Feldschlösschen connects". Now the focus is to be placed on the intrinsic qualities of the individual beers, with the claim also being used here as a connecting element - both figuratively and literally: The combination of the respective ingredients in the different beers is the subject of six different commercials, which Wirz has staged together with the food and liquid specialists from Marmalade Hamburg.
In parallel to the films, aesthetic key visuals will express the characteristics of the Feldschlösschen sub-brands. The new appearance will be supported and rounded off by a social media campaign.
Responsible at FeldschlösschenRegina Wurz-Janssens (Head of Marketing); Jérôme Rueff (Brand Director). Responsible at WirzLivio Dainese (CCO); Fernando Perez (ECD); Thomas Kurzmeyer (CD); Heinrich Schnorf (AD); Erasmo Palomba (Agency Producer); Isabelle Jubin, Ramon Alder (Consulting). FilmThe Marmelade Visual Engineering, Torsten Eichten (director). Sound design and sound mixingHastings. Music: SpaceTrain.
