Wirz for Migros: Easter is for everyone
As part of this year's Easter campaign, Wirz is using many small films for the retailer with the residents of the apartment building next to a Migros branch.
Unlike Christmas, Easter has hardly any old customs and traditions that everyone tries to stick to. On the contrary. Everyone celebrates it a little differently. Some get together for brunch, others for dinner. Some celebrate with family, others with friends. Some only eat fish on Easter, others prefer chocolate bunnies. The films in this year's Migros Easter campaign are just as different as the people in Switzerland celebrate Easter.
As already at Christmas Migros does not rely on one big film here either, but on a large number of short films. The focus is once again on the residents of the apartment building located directly next to a Migros.
The films contain short stories from the everyday lives of people in Switzerland. For example, it's about how you can easily make time for your family on Easter. (Or at least for the husband.) About the question of whether you can eat meat substitutes on Good Friday. About negligent theft among neighbors. And the fundamental question of the phone number of the Easter Bunny.
On the Contenthub Easter.migros.ch there is even more content on the topic of Easter - from recipe ideas to craft projects to buying recommendations for the perfect start to spring.
The campaign has been on TV and online since Monday.
Responsible at the Federation of Migros Cooperatives: Bettina Huwyler, Siegrun Krayer (Campaigning), Iris Kramer (Digital Campaigning & Promotions), Simone Blaser (Media), Markus Sollberger, Barbara Stauffer (Sales Promotions). Responsible at Wirz Communications: Livio Dainese, Caspar Heuss, Florian Siegrist, Jannic Mascello (creation); Cosima Lang, Francesca Kleinstück (storyline); Erasmo Palomba, Ruwanie Hayoz (agency producing); Catrin Bewersdorff, Ella Papadakis, Patrik Muntwyler, Valeria Vuckovic (consulting); Urs Krucker (strategy); Thomas Peller, Robin Schuler (media realization). Production: Stories (film production); Micha Lewinsky (director); Jan Mettler (director of photography); Florian Nussbaumer (executive producer); Joel Scheidegger (producer); Chenyi Yu (production coordinator); Peter Scherz (production design); Pascale Suter (styling); Adrian Frutiger, Fabian Sturzengger (music); Jingle Jungle (scoring).
