Wirz for Suva: accidents at work spoil leisure time
To encourage more people to protect themselves from workplace accidents, Suva’s latest prevention campaign by Wirz appeals to people’s sense of personal responsibility: Only those who work safely can enjoy time with family or friends.
Life is good as long as nothing happens. Wirz developed and disseminated this message for Suva from 2016. Although the vital rules are very well known among employees thanks to several campaigns, they are not applied consistently. Statistically speaking, 5,000 occupational accidents occur every week, 220 of which are serious. Although these are fewer accidents at work than in the past, there are still too many.
Motivating instead of moralizing
"The easiest way to get people excited about something is if it benefits them and you don't lecture them. That's why this time we're focusing on the self-benefit of occupational health and safety," says Matthias Fürst, Creative Director at Wirz.
"Our message is as simple as it is important: accidents impair quality of life. Suva wants the opposite. We want everyone to be able to enjoy their lives," adds Urs Schaad, Head of Marketing Communications at Suva.
The centerpiece of the campaign is a 30-second film. Online and on TV, it humorously shows how an accident at work upsets private life.
In addition to the film, posters, digital out of homes and advertisements were also realized. Various social media measures were also used.
All advertising material leads to a Landing page. A specially developed culture check, specific recommendations for action for employees, safety officers and managers as well as other tools are available there to improve health and safety in your own company.
The campaign will run throughout Switzerland in the national languages until the beginning of July 2024.
Responsible at Suva: Urs Schaad (Head of Marketing Communications), Beat Enderlin (Team Leader Communications Consulting), Marc Winterhalder (Head of Communications Campaigning), Daniela Bilotta (Head of Communications Prevention), Jeannette Büchel (Head of Human Factors). Responsible at Wirz Group: Livio Dainese, Matthias Fürst, Johannes Raggio, Florian Siegrist, Elena Gabriel, Emma Ulrich, Fabian Nold, Andrea Müller, Barbara Waldvogel, Julia Ewers, Stephanie Ackermann, Erasmo Palomba, Ruwanie Hayoz, Oliver Fäs, Sonja Jegen. Responsible at Stories (film production): Tobias Fueter (Director), Tobias Dengler (Director of Photography), Cécile Welter (Editor), Michèle Seligmann (Executive Producer), Meret Früh (Producer), Edoardo Moruzzi (Head of Post Production). Photo production: Dan Cermak (photography), Sebahat Derdiyok (photo agent:in). Audio post-production: DubDub Studios Gregor Rosenberger (Audio Engineer), Sandro Palomba (Producer).
