Wirz for Migros V-Love: It's plantastic!
Just in time for Veganuary, Wirz’s V-Love campaign is back in full force. Just like at its launch, the campaign doesn’t mince words, featuring bold slogans that defy dietary categories and their rules.
One year after the launch of V-Love, Wirz and Migros are still focusing on the catchy message: "No matter how often you eat plant-based or why you do it, V-Love you". This is how the private label is positioning itself in the competitive plant-based market - with a cheeky tone and style as well as various new products across all food segments.
From megaposter to foodporn clip
The Continuation of the campaign is once again idiosyncratic and unmistakable on all channels, regardless of the channel. The various subjects have been played out since the beginning of January on megaposters, billboards, in moving images, on social media and digital ads. New this year, for the first time, are inspirational clips with plant-based recipes, prepared with V-Love ingredients.
Fine instead of fancy
Migros' Plant-Based range presents itself as more everyday than fancy - with plant-based alternatives to butter and sliced meat to croissants, cervelat, fondue and cream cakes. These appealing products are designed to make taking part in Veganuary that little bit easier.
Responsible at the Federation of Migros Cooperatives: Franziska Coninx, David Wallmer, Chloe Monti (Brand Management); Regula Schneider (Digital Production); Christian Keller, Patrick Blum (Media); Cristina Maurer Frank (PR). Responsible at Wirz: Livio Dainese, Marcus Josty, Anna Leudolph, Florian Siegrist, Artur Faria, Zara Velchev, Björn Bippus, Adrian Busse, Najla Becirovic, Mark Stahel, Nicola Peter, Nicola Willi, Nico Schläpfer, Janina Ulrich (creation); Cosima Lang, Francesca Kleinstück (storyline); Magdalena Zbiec (agency producing); Nico Keramaris, Vanessa Lehmann-Spalleck, Katharina Erdrich, Nadia Bruni, Eva Bachmann (Consulting); Hinrich Wittern (Strategy); Giovanni Bucca, Thomas Peller, Yussef Serrat, Désirée Guzzo, Andrea Bosshard, Sonja Jegen, Corinne Räber, Oliver Fäs, Karin Gartmann, Rahel Signer (Media Realization). Responsible at Webrepublic: Tobias Eisner, Melissa Günthardt. Responsible at EQAL Visual Productions (Production of the food videos): Lea Rindlisbacher (Producer); Valdita Shabanaj (Production Manager); Joris Noordenbos (director), Dominik Gspan (assistant director), Justin Bodenkamp (DOP), Oliver Muff (lighting), Laurent Overmans (food styling), Pascal Thalmann (set design), Emilie & June Fischer (props), Tatjana Kotoric (Styling), Glenn Breda (Editing), Beat Hösli, Milos May (Postproduction), Unsere Farben, Jürgen Kupka (Grading), UKO - The Audio Suite, Jeffrey Baumann, Markus Kenel (Sound). Packaging and Media: ZDF Zurich Design Factory (Packaging implementation agency); Gisela Kübler, Romana Thoma, Yvonne Ledergerber, Deborah Stäger, Liliya Dimova, Laetitia Furegati (Dynamo, media agency).
