Wirz for Migros: Easter is a matter of taste
In this year's Easter campaign, Wirz showcases the diversity of the Migros product range with a wide variety of Easter baskets and stories from the stores.
The Wirz agency staged this year's Easter campaign for Migros under the motto "Easter to my taste". The subjects dramatize this with a wide variety of Easter nests. This provides a stage for numerous products and at the same time reflects certain preferences or life situations of Migros customers. For example, DIY fans, the organized, the newly in love, or the recently divorced.
In the TV and online films, the protagonists sift through the of the Migros cosmos the Easter assortment in their store. Of course, their tastes also come into play: some stock up on decorations in their favorite color, while others stock up on grass. In keeping with the themes and motifs of the campaign, Wirz designed and created a content hub. Here, users are provided with craft tips, cooking recipes and many other useful posts to celebrate Easter their way. Even if they end up opting for the classic chocolate bunny and brightly colored eggs.
Responsible at Migros-Genossenschafts-Bund: Michel Noverraz, Désirée Strassmann (Umbrella Brand Campaigning); Iris Kramer (Digital Campaigning & Promotions); Simone Blaser (Media); Céline Jagisch, Peter Krebs, Marta Mielcarek, Markus Sollberger (Sales Promotions Campaigning). Vhe responsible at Wirz: Lorenz Clormann, Thomas Kurzmeyer, Yannick Schaller, Luigi Vitiello, Evelyn Schellenberg (creation); Cosima Lang, Florian Joller, Claudia Landolt (storyline); Erasmo Palomba, Nadja Kilchhofer, Ruwanie Hayoz (agency producing); Ella Papadakis, Carolina Jiménez, Tanja Thurnherr, Kirstin Brand (consulting); Julia Ewers (Strategy); Giovanni Bucca, Thomas Peller, Yussef Serrat, Andrea Bosshard, Anina Eugster, Corinne Räber, Sonja Jegen, Desirée Guzzo, Eros Montagnani, Robin Schuler, Oliver Fäs, Karin Gartmann, Rahel Signer (Media Realization). Responsible at Stories (film production): Micha Lewinsky (director); Timon Schaeppi (cinematographer); Florian Nussbaumer (executive producer); Chenyi Guo (producer); Wolfgang Weigl (editor); Fabian Sturzenegger / Adrian Frutiger (music); Jingle Jungle (sound studio); Stories AG (post-production).
