Winter campaign by Geyst for Val Surses with "second homes"
Geyst is launching its 2025/2026 winter campaign, «My Time in Val Surses,» and invites visitors to enjoy themselves. The message is clear: When you visit the valley, you leave everyday life behind and gain time for what really matters. The campaign also features portraits of «second-home owners.».
The focus is not on the hunt for experiences, but on the art of living in the moment. Instead of a hectic pace, the Val Surses offers space for genuine relaxation in the midst of the tranquil expanse of the Val Surses.
The campaign translates the claim "So close to another world" into imagery that connects people and landscape. The subjects get close to the people - without blocking out the vastness and beauty of the surroundings.
This balance between personal closeness and vast landscapes makes the imagery particularly authentic. It is intended to show: Val Surses is not just a place, but a feeling.
"Our second home"
A special element of the campaign is the format "Our second homes": In short portraits, people who have been connected to the valley for many years tell their personal story. What brought them to Val Surses, why they stayed and which places they particularly appreciate. These stories not only strengthen the sense of community in the valley, but also show how deep the connection to this region can be.
The portraits are implemented as short interviews and supplemented by personal shots and favorite places of the participants. They give the campaign a face and appear close and authentic.
Responsible at Geyst AG: Marina Hafner (Senior Consultant), Olivia Hug (Senior Art Director). Responsible at Tourismus Val Surses Savognin Bivio AG: Tanja Amacher, Luana Tscharner. Photography and video: Christoph Gramann and MovieMaint Media: cptr.
