Wingo Trade Summer: BOLD Launches Discount Campaign
Wingo is kicking off this year's Trade summer campaign with attractive subscription offers. The campaign was developed by the Bern-based agency BOLD.
Swiss mobile carrier Wingo is launching “Wingo Trade Summer,” a seasonal campaign specifically targeting the retail channel. The campaign was implemented by the Bern-based communications agency BOLD. It centers on attractive subscription offers for the summer months—including, according to the campaign visuals, a 58 percent discount.
Wingo Trade: Summer Takes Center Stage in Communications
According to the press release, the campaign is designed to draw the attention of retail partners to Wingo’s summer offers and thereby boost sales in both brick-and-mortar and online channels. The creative elements focus on clear visual language and direct messages that highlight the added value of the cell phone plans.
The campaign video, produced on behalf of BOLD, brings the summer theme and the key promises of the offer to life through moving images. The agency is responsible for both the conceptual and creative execution.
Wingo and BOLD: Summer Campaign for Retailers
Wingo positions itself as an affordable brand in the Swiss mobile communications market and explicitly targets retailers and sales partners with its trade campaigns. The collaboration with BOLD—which is said to have already included several campaigns—aims to convey messages in a way that is tailored to the target audience and drives sales.
For more information about Wingo and its current offers, visit https://www.wingo.ch.
Responsible at Wingo: N/A. Person in charge at BOLD: Jessica Tscherrig, Consulting
