How do you get money today?
The crowdfunding platform Funders.ch now also offers crowdlending. Feldervogel created the market presence and a campaign on behalf of Luzerner Kantonalbank.
Enjoying regional delicacies on the go? Anna and Severin want to treat the people of Lucerne to healthy home cooking over lunchtime with their food truck. Their motivation is great, but their budget is small. They need a financial injection. Anna and Severin can now raise the loan they need to realize their project on Funders.ch. The crowdfunding platform has been expanded to include crowdlending, a form of swarm-based credit financing.
Companies or private individuals can present their project on Funders.ch and the community decides whether to grant the initiators an interest-bearing loan with a predefined term. The funders receive their money back at the end of the term. Unlike crowdsupporting, where the community provides support free of charge or receives something in return, crowdlending involves a large number of people providing financing by means of a loan.
Crowdlending is a simple, fast and secure way for Anna and Severin to get their dream of a food truck off the ground.
Feldervogel Kommunikation in Wirtschaft und Gesellschaft has developed the market presence of Funders.ch conceived, designed and implemented. With the integration of crowdlending, the appearance has now been adapted and the wording and visual appearance expanded.
Feldervogel implements the message "Financing projects smartly" in pop art style. The subjects show people with speech bubbles who want to make their dreams come true. Funders is the solution for anyone who wants to have their projects financed by the crowd or support them as a funder. Here, it is not a bank but the community that decides whether dreams come true. Current projects can be found at Funders.ch.
Funders is advertised with an online banner campaign on the Internet and on social media platforms. Advertisements will also be placed in various newspapers.
Responsible at Luzerner Kantonalbank: Stefan Portmann (Project Manager); Guido Hauser (Head of Multichannel Management); Marco Alessandri (Digital Marketing Manager); Phil Linder (Platform Manager Funders ＆ Crowders). Responsible at Feldervogel: Dorothee Ketterer (project management); Daniel Felder (art direction); Mirjam Beyeler (illustration); Melchior Bürgi and David Künzler (photography).
