Westhive and 20 minutes make bad jokes about home office
In collaboration with the commercial publishing team of 20 Minuten, Westhive is launching a "mobile only" video campaign. In six short clips on 20 Minuten Now!, typical clichés about working from home are addressed.
We've been working from home since coronavirus forced us out of the company offices and into our own four walls. As right and important as working from home is in times of the pandemic, there is rarely any fun to be had between the wall unit and the Billy shelf.
Westhive picked up on this and developed the "Bad jokes about working from home" campaign in close collaboration with the 20 Minuten content team. Six short clips address typical clichés about working from home - and show that jokes about working from home are not funny.
The advertising format is a new development from 20 Minuten and is placed as short native ad videos in 20 Minuten Now! "This new format is ideal for customers who want to use a news momentum quickly and easily and achieve reach in the relevant environment," explains Christian Lüscher, Head of Commercial Publishing at 20 Minuten. After clicking on the advertisement, the corresponding landing environment with further information appears in the lower half of the smartphone screen.
For Westhive, this is already the second video campaign in the company's still young history. "We are targeting all companies that are thinking about a more flexible office solution for the future after corona," says Claus Bornholt, one of the Westhive founders. "And the future will not only consist of working from home. The current campaign emphasizes this with a wink - and shows that ultimately it's also about having fun at work."
