When small gestures make a big difference: Nutshell launches Mini Pralinés campaign for Lindt
With its TV and advertising campaign for Lindt Mini Pralinés, the creative studio Nutshell tells a story about the power of small gestures. Under the tagline «Small gesture, big impact,» the campaign aims to create an emotional connection and positions the iconic Mini Pralinés as the perfect little treat for those special moments in everyday life.
"It's about showing how even a small gesture can have a big impact," says Yves De Prà, director and creative director at Nutshell.
The production relies on a dynamic visual language, authentic everyday moments and a staging that emphasizes the premium character of the Lindt brand. It was shot in close collaboration with Lindt & Sprüngli Switzerland. In addition to TV and online, the campaign uses social media formats to ensure broad visibility across traditional and digital channels.
"In dialog with our consumers, we found out that our Mini Pralinés are appreciated as a small gesture. It's not about a transactional thank you to acknowledge a favor, but about a heartfelt gesture that is made credible by the finest Lindt chocolate, exquisite ingredients and attention to detail," explains Andrea Hänggi, Head of Marketing, Lindt & Sprüngli Switzerland.
