World Alzheimer's Day: Alzheimer's Switzerland focuses on ads&figures

Alzheimer Switzerland has decided to partner digitally with ads&figures to effectively promote World Alzheimer's Day 2025. The goal is to raise awareness of dementia among the general public through targeted campaigns on Meta (Facebook & Instagram) and programmatic advertising.

The campaign for World Alzheimer's Day on September 21, 2025, is centered on the slogan «Dementia can affect anyone» to promote prevention. To bring this message to the forefront, Alzheimer Switzerland is relying on the expertise of ads&figures for this awareness campaign.

Targeted delivery for maximum relevance

The campaign is aimed at a broad target audience that has had little exposure to the topic of dementia thus far. Reach is maximized through Meta Ads and programmatic display formats, while retargeting measures are used to specifically re-engage the target audience.

Collaboration on a Socially Relevant Issue

«We are very pleased that Alzheimer Switzerland has placed its trust in us,» says Alessandro Graf, CBDO at ads&figures. «World Alzheimer’s Day deserves not only attention but also active engagement. With our digital campaign structure, we are helping to ensure that the issue of dementia becomes even more deeply rooted in society.»

This collaboration underscores the growing need for nonprofit organizations to strategically build visibility in the digital space—with data-driven efficiency and a clear, compelling message.

Contact at ads&figures: Noemie Leibinn, Digital Marketing Manager; Alessandro Graf, CBDO and Partner at Alzheimer Switzerland; Birgit Kölliker, Head of Communications & Fundraising; Simon Bienz, Head of Fundraising and Major Donors