Swiss Christmas campaign celebrates the magic of small gestures
With the "LXmas For You" campaign, Swiss is once again creating a festive atmosphere this Christmas. Various activities on board, on the ground and on social media will focus on the importance of small gestures and moments.
With this year's "LXmas" campaign, the airline is inviting its guests to discover something special in everyday life. Various activities are designed to arouse anticipation for Christmas and reinforce the festive mood.
In addition, there will be fundraising campaigns, charity missions by Swiss employees and other "surprising moments at home and abroad" in the coming weeks until Christmas, which are intended to send a signal of solidarity and appreciation. On the Social media channels Swiss will be running competitions, and Santa Claus and his helping elves will be making a personal appearance on selected flights. The winners of the "LXmas" competition and invited guests can look forward to a "unique Christmas evening" on December 17.
"LXmas" was launched seven years ago. "With LXmas, we want to spread the magic of Christmas and focus on the importance of small gestures," explains Head of Marketing Stefan Vasic. "Christmas reminds us to pause, celebrate community and share special moments. Once again this year, we want to bring the magic of Christmas to life for our guests across national borders."
