Christmas at Galaxus: Even stars don't always lead glamorous lives
Four Swiss music stars stood in front of the camera together for the new Galaxus Christmas campaign. What at first glance looks and sounds like a harmonious studio shoot leads to a medium-sized argument between the celebrities.
The TV commercials have been airing since November 8.
The corresponding posters and DOOH measures have also been on display since Monday. The posters show the musicians in "unglamorous" everyday situations; on the loo, on the sofa or reading.
Galaxus has brought well-known Swiss artists on board for the campaign for the first time. The song, which was created as a by-product of the TV commercial, can be streamed on social platforms. It is called #wiehnachtshit.
Responsible at Digitec GalaxusMartin Walthert (CMO); Flurin Spring (Creative Director); Sina Harms (Project Management); Julian Stauffer, Silvia Meierhofer (Art Direction); Severin Keller (Online Media Design); Luca Giugliano, Gesine Gerlach (Media Planning). Responsible at Plan B FilmChris Niemeyer (screenplay & director); HC Vogel (producer); Niels Vije (producer); Roland Schmid (camera); Gion-Reto Killias (editor); Adriel Pfister (color grading); Matthias Kräutli (music composition). MusicStefanie Heinzmann, Carlos Leal, Fabienne Louves, Baschi. Sound designJingleJungle. Artist Curation/Coordination & Music ManagementGadget Entertainment.
