Webrepublic promotes latest Oris watch via Connected TV in the U.S.
Webrepublic is executing the international online campaign for watchmaker Oris’s latest product. The ads will run in over 20 countries through the end of the year. In the U.S., the Zurich-based agency is running its first connected TV campaign on major networks such as CBS and ESPN.
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The new Aquis Date Caliber 400 from Oris was launched this fall. To draw the attention of potential customers, the watch manufacturer is working with Webrepublic. The agency is promoting the watch for two months via an international online campaign focusing on video ads in more than 20 countries. These are supplemented by ads on social media, search engine advertising and display ads via the Amazon DSP.
In the USA, Webrepublic is also implementing a connected TV campaign across major networks for the first time. By playing the programmatically booked spots on the CBS and ESPN channels as well as the National Football League NFL network, the high-quality Oris product is placed in a premium environment with a wide reach. The impact of the commercial will be enhanced by the particularly high attention span of consumers watching television, as the agency writes in a press release. In addition, the measure is in line with the trend that more and more people are consuming TV content online via Internet-connected televisions.
