Web-based 360° image film for Lenk-Simmental Tourism
Alpenkrafttanken.ch features a promotional video that you can navigate using your cursor. Until now, this type of video experience has primarily been app-based. Lenk-Simmental Tourism is setting new standards, not only technically but also in terms of storytelling.
The VR image film is the core of the 360° communication for the vacation region Lenk-Simmental. It will be integrated into the already running summer campaign under the title "Alpenkraft tanken" and there become a multi-sensory experience.
The combination between reality and virtual reality (VR) works like this: Visitors are fitted with VR glasses whose field of vision adjusts to the direction of the wearer's gaze. In keeping with the plot of the film, real effects are used to enhance the experience:
3D is the order of the day for the entire Lenk-Simmental summer campaign: in various, major Swiss cities, a crew of amateur actors and local tourism staff are having a picnic in an original Simmental atmosphere on YB turf, straw bales and red-and-white checkered picnic blankets. In this rustic setting, they talk about the advantages of the Simmental. Those who linger can taste regional products.
So that this novel short film can be experienced everywhere, there's a giveaway of cardboard glasses, the so-called Cardboard. Simply scan the QR code on it, place your cell phone in the Cardboard and the Alpenkraft filling station is in action.
In addition, passers-by will receive an "Out and About - Ticket" with a winning code for great instant prizes and 5 x 3 hotel nights for 2 people as the main prizes.
Responsible at Lenk-Simmental Tourism: Albert Kruker (Director), Rahel Rösti (Project Manager). Responsible at Hofer Communication: Reto Steiner (concept, idea, overall responsibility), Daniel Scheuzger (art direction, VR film production and film editing), Bobby Gertsch, Promoton (3D sound), Blitz und Donner Medienzauber und Kommunikationsberatung (programming microsite and competition). Responsible at the promotion partner USP Partner: Tanja Klöti (Project Manager).
