We Are Era and PET Recycling want even more
PET Recycling Switzerland wants to increase the collection of PET beverage bottles and thereby boost environmental benefits. On Tuesday, We Are Era’s awareness campaign kicks off with a TopView on TikTok and an influencer TV spot airing on SRF and RTS.
Although there is no legal obligation, Switzerland has an above-average commitment when it comes to recycling. Only two out of ten bottles are not recycled. But there is still room for improvement.
"PET is valuable," reminds video creator and actress Jesina in We Are Era's new campaign video for PET Recycling Switzerland. And Michael Wäkerlin, winner of the "Stadt Land Talent" show, reinforces: And Michael Wäkerlin, winner of the "Stadt Land Talent" show, reinforces: "Let's make a difference. It's all in your hands". Because the last mile is known to be the most challenging.
For the campaign, PET-Recycling Schweiz worked more closely with content creators and brand ambassadors and sharpened the communication strategy. The TV commercial will be broadcast on Swiss television and on the Social media channels to see.
Responsible PET-Recycling Switzerland: Lukas Schumacher, Head of Marketing; Sharon Lehmann, Head of Marketing Communications. Responsible agency, We Are Era: Karyna Kushniruk, Viviana Loureiro, Romane Lou Porte, Wess Wieland, Christian Cante. ProductionRené Schönenberger; Robert Hauser, H2 Agency (Producer), Martin Schäppi (Camera), Raymond Anderegg (Sound). CreatorsJesina (TikTok TopView, TV commercial), Alisha, Yannik. Media: TikTok: Elisa Marie Pee, Ben Doll. TV spot: Manuela Birghan, Admeira.
