Look into the refrigerator from anywhere
Kreienbühl und Vogler developed a campaign for Samsung in which the consumer benefit is communicated in a surprising way.
Whether you're out jogging, on your way home, or on the playground: Thanks to three integrated cameras and the Samsung Smart Home app, you can now look in the fridge from anywhere via smartphone. So you always know exactly what's missing and what you therefore still need to get.
Kreienbühl und Vogler Werbeagentur has developed a campaign for Samsung in which this consumer benefit is communicated in a surprising way.
The campaign can now be seen on posters, banners and ad screens in Switzerland.
Responsible at Samsung Electronics Switzerland: Heiko Brunner (Head of Marketing Switzerland); Fabian Fehr (Head of Marcom); Jennifer Rimann (Marcom Specialist). Responsible at Kreienbühl and Vogler advertising agency: Reto Vogler; Oli Kreienbühl; Marco Donada; Fabian Schiltknecht; image composing: Claudio Wyrsch.
