Of factual politicians and drama queens: PAM launches another subject for BDP
PAM Advertising has created a motif for the current BDP campaign that describes SVP National Councillor Roger Köppel as a drama queen.
At the moment, a new motif can be seen on the display board in Zurich's station concourse and on other screens, which PAM developed as part of the ongoing campaign "BDP. Boring, but good" campaign. It features BDP National Councillor Rosmarie Quadranti - the factual politician - and SVP National Councillor Roger Köppel - the drama queen.
The once again provocative subject was picked up by several media outlets. For example Tele Zurich as a frontal attack, and the View believes that the election campaign is finally coming to a head.
The topic was also discussed on social media, including in a tweet by Operation Libero co-president Laura Zimmermann, who spoke positively about the campaign.
Responsible at PAM AdvertisingParvez Sheik Fareed, Miro Pfister (creation, strategy, consulting).
