From victim of violence to upright farmer
Mission 21 helps victims of the terrorist group Boko Haram in Nigeria to put their traumatic experiences behind them and look forward to a peaceful life once again. The campaign concept developed by Spinas Civil Voices dramatizes the journey from a victim of violence living in fear to a proud farmer.
The motif has just been presented at the Mission 21 synod in Aarau. The fundraising campaign will be published in fall 2018 on posters in the church environment, as flyers and as a magazine. Further online, offline and guerrilla measures are planned to coincide with the campaign.
Responsible at Mission 21: Dario Brühlmann (Head of Communications and Marketing). Responsible at Spina's Civil Voices: Susi Kammergruber (creative direction, concept, text), Barbara Strahm (art direction), Meike Sprankel (consulting). Responsible for the photo shoot: Müller/Schär (photography), Marlies Lanker (production).
