Voima and Gamned support Motosuisse with digital campaign
Voima and Gamned have launched a digital campaign for Motosuisse. The campaign highlights that 2020 is the last year in which riders can obtain a Class A motorcycle license without prior experience.
If you are over 25 years old and have been dreaming of a big motorcycle for a long time but do not yet have the appropriate license, you need to hurry. Because 2020 is the last year in which it is possible to order a learner's license for the very large, unlimited class A without first holding another motorcycle license.
Big riders on small motorcycles
In order to make it clear to all interested parties in the country before the start of the motorcycle season that direct entry is only possible this year, Voima has developed a creative campaign for the Association of Swiss Motorcycle and Scooter Importers in addition to an informative landing page. It dramatizes the current situation by showing "big" riders on small motorcycles and advises them to step on the gas - there are still a few months left to learn how to ride a big bike.
The Gamned agency ensures that the digital media campaign reaches the right target group. Several strategies on different channels - social networks as well as open and private market places - with video and display versions of the advertising media are implemented with precise targeting.
Responsible at MotosuisseMarkus Lehner (Head of Media Office). Responsible at GamnedSilvana Imperiali (Deputy Managing Director); Zbynek Zapletal (Head of Programmatic); Pascal Gantenbein (Senior Programmatic Trader); Taulant Ramadani (Key Account Manager). Responsible at VoimaRolf Jeger, Fritz "Gide" Kuhn (consulting); John Leuppi (text/concept); Sandjay Deng (art direction).
