ViznerBorel sets Thylie in scene
Ragtex is launching Thylie, a new brand for women. ViznerBorel is promoting the new brand through various initiatives.
The new line includes premium basic shirts and promises a unique wearing experience. The cuts in countless variations and qualities are tailored to women's needs. To promote the new brand, ViznerBorel has implemented various measures such as corporate design, look book, trade fair presence, advertisements, online banners and a website.
Responsible at Ragman: Jürg Brändli (owner); Monika Hess (project management). Responsible at ViznerBorel: Lajos Vizner, Guillaume Borel (overall responsibility); Alba Rau, Michelle Mancina (art direction); Lauretta Suter (photography).
