ViznerBorel advocates for more "RubberDrum" among young people

The GummiLove association is a Swiss non-profit organization that is financed by donations of GummiLove products, member and patron contributions as well as donations and support contributions. GummiLove has set itself the task of sensitizing young people aged 13 and over to sexual health and making protected intercourse and a self-confident approach to their sexuality a matter of course. Since its foundation ten years ago, over 150,000 condoms and over 80,000 magazines have already been distributed, mainly at schools, open airs, events, clubs and in general youth work. GummiLove has also carried out over 60 individually designed workshops and prevention events that convey the message of safer sex and self-determined sexuality. To date, more than a thousand online consultations have been held via the Sexpert chat, which provides information on everything you need to know about sex. 

To mark its tenth anniversary, GummiLove is launching a broad-based cross-media campaign, which was conceived by ViznerBorel and implemented with various partners. "When we were asked by Roger Grolimund to create the campaign, we didn't have to think twice. It was clear to us that we would support GummiLove," says Lajos Vizner, co-owner of ViznerBorel. The aim of the campaign is to make the general public more aware of GummiLove as part of a young lifestyle and to increase the use of condoms among young people. "The key visuals designed by ViznerBorel in the language of youth encourage people to take sexual health for granted. Under the motto "Making safe love sexy", we deliberately opted for a concept that is bold and attention-grabbing without pointing the finger. The concept is also easy to implement in 360 degrees," says Roger Grolimund from Rogo & Friends, who has been advising GummiLove since 2018 and has many years of experience in setting up youth-oriented prevention programs. With this presentation, GummiLove speaks to young people about safe sex at eye level and thus becomes part of their lifestyle. The advertising material is used wherever young people are, in the spirit of "Do good - look good - spread the word".

Nothing works without partners who generously support GummiLove. A big thank you goes to all those who have been committed and dedicated to bringing this campaign to life. "We are convinced that the cross-media campaign will be effective and that the message will be positively received by young people, so that they will say to themselves: Just use it," says Daniel Rietmann, founder of the GummiLove association. 

Many prominent influencers also support the association's efforts as ambassadors and spread the message via their social networks, including Stress, Gülsha Adilji, Jonny Giger, Pat Burgener, Lucas Huppert, Simon Stricker, Elias Ambühl, Sina Candrian, Iouri Padladtchikov and Nicolas Müller. 

From mid-August 2019, the motifs will be seen in various media such as posters, advertisements, online banners, school posters, sticker sets, postcards and via the association's appearances at open airs, festivals and events. At the start of the campaign, the entire website will also be given a new look and young people will be reached with a new GummiLove TV on YouTube and social media on topics such as safer sex rules and condom use. GummiLove Magazine No. 7 will also be published at the same time, which will be distributed to schools and used by sex educators, teachers and youth workers to educate pupils.