Vitamin Well launches the first nationwide campaign
Just in time for summer, the vitamin drink Vitamin Well is launching its first nationwide out-of-home campaign in Switzerland under the slogan «Ready for Summer.» The campaign is supported by Olympic champions Belinda Bencic and Corinne Suter, who serve as brand ambassadors.
Belinda Bencic, the 2021 Olympic women's singles tennis champion, and Corinne Suter, winner of the 2022 Olympic downhill race, embody the essence of the brand with passion, down-to-earthness and authenticity as brand ambassadors for Vitamin Well. Both athletes are featured in the first nationwide Vitamin Well campaign in German-speaking Switzerland this summer, as is the new flavor "Protect." In French- and Italian-speaking Switzerland, on the other hand, the focus is on the three bestsellers "Reload," "Antioxidant," and "Awake" and a claim in the respective national language that is tailored to the product.
The national Vitamin Well activation starts on June 19 with a large-scale out-of-home campaign and is flanked by further digital measures. The campaign will run for around two weeks in more than 200 locations at 970 billboard sites, including Zurich's main train station. The aim is to position the brand holistically and appeal to a broad target group. The new "Protect" flavor will also be featured for the first time in Vitamin Well's communication activities in Switzerland.
