Visualpark turns up the heat for Naef Group

The Naef Group, based in Freienbach SZ, specializes in the renovation of drinking water and underfloor heating pipes. If rust is detected in the tap water or the efficiency of an underfloor heating system decreases, it is usually cheaper and more efficient to renovate the inside of a pipe than to break up walls and floors to replace pipes completely.

Leisurely curling instead of Calgon fingers

Internal pipe renovation is an area in which Naef Group would like to continue to grow. To support this, Visualpark shot five TV commercials dealing with the problem areas of cold floors and rust water. The aim was not to use Calgon, but to work with humorous situations that arise when a floor becomes ice-cold or a pipe lets rust water flow instead of tap water.

Residents are not fazed by icy floors and enjoy a game of curling, an ice hockey match or a pirouette on the living room ice. The spots on the subject of rusty water are full of surprising moments. Anyone who is presented with brownish water immediately realizes that the Naef Group will soon have to be contacted. This applies to humans and pets alike.

Broad-based campaign

The underfloor heating films can be seen this winter. The drinking water commercials will be broadcast in spring on local stations in German-speaking and French-speaking Switzerland, on various social media channels and in cinemas.