Virtually collect Christmas presents with the game from HGC and Geyst
A Christmas campaign of a different kind: in the Christmas game from building materials manufacturer HGC, participants collect presents virtually and drive around building sites and snowmen. The Zurich agency Geyst is behind it.
HGC delivers what is needed on the construction site. Even when things get colorful on the road. The HGC Truck Ride Game, created by Zurich-based agency Geyst, shows just how colorful this can be. The game has been online since November 27 and can be played on all devices. On the first online day, almost 100 hobby truckers sped through the artistically illustrated landscape.
Around 60 trucks are on the road for HGC throughout Switzerland every day. With the truck ride game, HGC invites customers to take a virtual seat in one of the trucks to experience a ride, so to speak. The task: collect presents and drive around obstacles such as roadworks or Christmas and snowmen. At a speed that gets faster and faster. There are prizes for the safest drivers.
If you want to play the game with a real steering wheel and on a large screen, visit the HGC stand at Swissbau from January 16 to 20 in Basel. In the trade fair version of the game, Christmas presents will no longer be collected, but building materials will be loaded.
Responsible at HGC: Daniel Küchler (Head of Marketing), Daniel Zehnder (Head of Marketing Communications). Responsible at Geyst: Matthias Kadlubsky, Dario De Siena, Laura Bayona, Oliver Fried, Reto Odermatt, Lorenzo Strecke (creation), Melinda Steiner, Manuela Albrecht (consulting). Responsible at Cubera: Michael Fretz (technical project management), Pascal Pichler, Leonardo Galli (programming)