"Sell what annoys, bothers you and what you don't feel like doing" - Galaxus encourages you to clear out
In its new campaign, Galaxus encourages customers to declutter their homes: They can simply resell items that are annoying or just lying around unused through the company’s own resale platform.
Since 2017, Galaxus customers have been able to purchase products from the online retailer resell at the same location. Instead of stocking up on new purchases on Galaxus, the four new commercials encourage people to clear out their homes and give products a second life - via the Galaxus resale platform.
As is usual with Galaxus campaigns, the new commercials were developed by our own creative team, supported by specialized partners in the areas of production, direction and camera.
However, this doesn't just apply to things that you no longer need, but also to things that are annoying, irritating or that you simply no longer want. This applies to your own possessions as well as those of your partner or children.
The campaign can be seen online from December 1 in German-speaking and French-speaking Switzerland, on relevant social media channels such as Instagram and TikTok as well as on web TV.
Credits: Martin Walthert (Chief Marketing Officer), Flurin Spring (Creative Director), Jill Wanner (Leader Brand Communications), Gerrit Schäfer (Project Management, Brand Communications), Daniel Kobi (Art Direction), Annina Müggler (Art Direction), Nico Bernasconi (Editing), Bastian Otter (Scriptwriting), Cédric Feusi (Digital Marketing), Luca Giugliano (Digital Marketing, Media Planning), Jeffrey Gabriel and Lea Friedli (Social Media), Stéphanie Casada, Sophie Boissonneau and Martin Grande (Language Services), Ali Tseme (Conception)
External partners: Susanne Bucher (Producer), Jelena Vujović (Director), Noah Frey (DOP), Benjamin Fernando (Camera Assistant), Timo Raddatz (1st AD), Amanda Brooke (Styling, Hair & Make-up), Constantin Popp (Head Lighting Designer), Nico Drechsler (Lighting Designer), Mourad Keller (Sound), Yoni Ben (Set AL), Gabi Morales (Art Department), Nicola Oberholzer (Art Dep. Assistance), Oscar Pohl (Art Dep. Assistance), Tonie Brunschwiler (Runner), Nadja Putzi (Location Scouting), Atelier229 (Casting), Simon Hardegger (Grading), Jingle Jungle (Soundmix & Synchro), Jean-Luc Wey (Labial Translation)
