Vaudeville highlights the benefits of the Sunrise 5G network
About 5G, the population is curious and skeptical in equal measure. Vaudeville has launched three spots for Sunrise, which are intended to sum up the benefits of the 5G network in all areas of life in a playful way.
The three spots "Resources", "Society" and "Economy" were created as part of a Sunrise campaign and summarize the benefits of the respective topic in 30 seconds. Each spot refers to the associated article with all the facts and statistics. It was challenging to reproduce the technically complex subject matter in such a short time in quick and easy-to-understand images without a narrator, using only text in the picture.
The spots are used in the owned and paid media environment as well as in the POS screens of the Sunrise stores. Technically, a mixture of 2D and 3D animation was used, which flow smoothly into each other. A specially composed music sets the rhythm and tempo of the animation.
Responsible at SunriseChristoph Timm (Director Brand Strategy & Marketing Communication); Andreas Jäggi (Marketing Manager). Responsible at Vaudeville Studios: Roger Zürcher (project management, concept & storyboards); Martin Brunner (motion design & compositing); Ivan Lüthi (motion design & compositing). Music: Jingle Jungle.
