Valencia stages winter collecting fun with Nevi for Coop
Will the dream of a white Christmas come true this year? In any case, Coop hopes to create a cozy atmosphere with its «Let it snow» collection promotion. Valencia Kommunikation is putting everything in the right light for the campaign.
When the snowflakes dance outside the window, it gets really cozy in the living room. In keeping with this, the current "Let it snow!" collector's promotion features corresponding collector's items such as cuddly blankets and teacups in a snowflake design. But the secret star of the promotion is Nevi, the snow monster from the current Coop festive communication. Nevi not only guides us through the promotion, but is also part of it as a plush figure.
Valencia is responsible for the communication of the promotion - from the naming to the collector's stamp. This was the first time that the design of the collectible promotion was integrated into the current Coop festive communication. Not only Nevi connects the two campaigns, but also the graphic appearance, such as the similarly designed snowflake background, ensures recognition and a harmonious overall picture at the POS.
This time, the moving image was created in collaboration with the agency TBWA\Zurich, which is responsible for the Coop festive image campaigna 10-second spot was created. This also works as a tag-on for promotional advertising and allows Nevi to appear as the presenter of the collector's items. Parts of the spot can also be found in other moving image measures such as DOOH, display banners or the animated swipe cube, which were also created by Valencia.
The "Let it snow!" promotion runs from Friday until Christmas 2020 at Coop and various partner formats.
Responsible at Coop: Vanessa Finzer (Head of Advertising), Simon Bohnenblust (Head of Advertising Promotion/Sales Promotion), Sabine Gnand (Project Manager Advertising Promotion/Sales Promotion), Saara Jeisy (Project Manager Market Development), Joachim von Allmen (Head of POS Retail), Simon Flatt (Head of Media), Karin Rieth (Head of Media Classic), Lukas Schmid (Senior Project Manager Digital Media), Rahel Kühne (Head of Social Media/Online Campaigning), Lucas Bieler (Project Manager Social Media/Online Campaigning). Responsible at Valencia Communication: Tommy Schilling (Chief Creative Officer), Meret Renggli (Consultant), Lara Babbi (Communications Planner) Sebastian Refardt (Senior Copywriter), Michael Wenk (Art Director), Nadine Gschwend (Art Director), Marc Groth (Art Director) Marco Fritz (Polygraf), Niklas Dunke (Polygraf). Responsible at WirzFraefelPaal Productions: Stefan Fraefel (Executive Producer), Nina Wirth (Producer), Rahel Schneebeli (Production Manager). Responsible at HitMill: Georg Schlunegger (Composition, Songwriting, Producer), Fred Herrmann (Mix, Co-Producer), Roman Camenzind (Executive Producer), Noemi Mathis (Project Management). Responsible at TWmedia: Stephan Küng (overall responsibility), Manuela Renner (media planning), Pearl Kathriner (senior TV planner), Damiano Vitali (Head of TV), Sven Däschner (Head of Online). Responsible at Cover Media: Michèle Bühler (Junior Audio Engineer), Angelina Belintani (Voice Casting), Baschi Thommen (Audio Engineer), Stefan Sommerhalder (Project Management).
