Valencia celebrates the diversity of coffee at Coop Pronto
Coop Pronto is expanding its range of fresh coffee-to-go variations with different flavor and milk alternatives to go in 2025. To publicize this, the Basel agency Valencia has created an inspiring visual with a strong message.
Coffee-to-go has long been an integral part of the morning routine of today's generation. However, the demands for the perfect coffee are as diverse as the people themselves. In order to attract customers to the stores, more creativity is needed in the range, which goes beyond double espressos and cappuccinos: today, hazelnut and vanilla flavors, a vegan milk option and caramel toppings are also needed.
Coop Pronto has therefore expanded its coffee range and positioned itself as a competent provider of contemporary coffee-to-go offerings. Valencia has dynamically visualized Coop Pronto's expanded coffee range and staged it with an appealing visual world for the concise campaign appearance. At the same time, Coop Pronto's claim to variety and individuality is conveyed.
Digital measures such as DOOH and ad screens were implemented as part of the POS campaign for Coop Pronto stores with and without petrol stations.
