Unicef Christmas campaign with Stefanie Heinzmann
UNICEF Ambassador Stefanie Heinzmann traveled to Burundi to see the United Nations Children's Fund's program work for herself. Her impressions from the trip form the basis of this year's Christmas campaign.
Stefanie Heinzmann's experiences and impressions from her first field trip to Burundi form the content of this year's Christmas campaign by Unicef Switzerland and Liechtenstein. Under the motto "Never give up", the campaign focuses on hunger in East Africa. Millions of children in this region alone are currently malnourished. These children are in urgent need of help.
The campaign does not convey images of suffering children; rather, it conveys the message of a determined and resilient commitment to children in need. The internationally renowned singer also uses her hit "All we need is love" on TV.
Since November 13, Stefanie Heinzmann can be seen on TV, on Eboards and online on behalf of Unicef. PR campaigns are also planned. In support of this, a key visual will be used on posters under the motto "Never give up. Ensure survival", a key visual will be used to show the positive campaign approach from an everyday perspective. The campaign ends on 31.12.2023.
In-house agency Unicef CH&FL. Camera: Emanuel Büchler. Editing: Francesca Cattaneo. Picture editing/DTP: Marjeta Morinc.
