Tui Suisse and Andfrank whet the appetite for vacations at train stations
In line with Tui’s current brand campaign, Andfrank and Brogleworks have launched a live activation at the train stations in Zurich, Bern, and Basel, designed to appeal to all the senses and stir up a longing for travel.
Within the framework of the Tui's current brand campaign the travel provider designed and implemented a live activation together with Andfrank and Brogleworks. At the main train stations in Zurich, Bern and Basel, a specially developed Tui Experience Cube was set up to appeal directly to the senses of passers-by.
On one wall, visitors could reach inside through openings and feel warm sand, shells or coconuts. Another wall of the cube created the feeling of warming sun on the skin with integrated heat panels. The third wall activated the olfactory sensory experience: the smell of sun cream, lavender from Provence or exotic spices were intended to awaken memories of past vacations and a longing for future vacations and new adventures. On the fourth wall, there was a beach swing as a selfie wall in the middle of the hustle and bustle of the station.
According to the agency, the campaign was a complete success and attracted a large number of visitors who engaged intensively with the Tui brand.
Contact at Tui Suisse: Philipp von Czapiewski (Managing Director), Celina Bayer (Head of Marketing), Sarina von Burg (Campaigning & Partner Marketing Specialist), Nerma Klar (Brand Manager), Jashica Jayakumar (Partner Marketing & Campaigning Specialist). Responsible at Andfrank: Vivian Darges, Katie Eugster (Junior Art Director), Ramon Alder (Creative Direction), Florian Bienz (Junior Consultant), Florian Bieniek (Brand Director & Media), Nico Strässle (Managing Director), Lorenz Wahl (Image Editing), Ruben Assenberg van Eijsden (Video & Photo). Contact at Brogleworks: Vanja Surber (Project Manager), Fredi Schütz (COO).
