TrueStory for ZVV: Wellness begins on the bus
The agency TrueStory developed and produced three teaser videos on behalf of the Zurich Transport Network (ZVV) for a current awareness campaign on Instagram and Facebook. The campaign is part of the winter leisure campaign and aims to encourage the public to discover Zurich’s most beautiful winter excursions by public transportation.
With the claims "Gemeinsam stadtwärts zu kulturellen Ausflügen", "Gemeinsam auswärts zum Wellness" and "Gemeinsam aufwärts zu Winterwanderungen", the videos are intended to appeal to families, couples and groups of friends or best agers from the greater Zurich area, depending on the excursion.
The videos show two men in spa outfits on the bus, an elderly couple in evening dress and red carpet on the streetcar or a young family wrapped up in thick clothes on the suburban train.
"It was important for us to refer to the winter excursion tips on our landing page in a simple and emotional image and text language. Zvv.ch/leisure with over 200 leisure tips. At the same time, we wanted to raise awareness of the convenience of traveling to and from these winter excursions by public transport. We have successfully achieved this with the three short videos," says Janis Kuster, Project Manager ZVV Leisure Business Unit.
Responsible at the ZVV: Janis Kuster (overall responsibility), Esther Grob, Andrea Kurmann. Responsible at TrueStory: Elie Kerbage (concept & project management). Video production: Luca Steiner.
