True story for ZVV: Those who travel to the stadium by public transport always win
The digital content agency True Story developed and produced three videos on behalf of the Zurich Public Transport Association (ZVV) for an awareness campaign for the UEFA Women’s Euro.
Each of the three videos shows the journey to the stadium by bus, boat, and tram. The common thread: a soccer ball on its way to Letzigrund Stadium, which is passed back and forth with great anticipation by celebrating fans and employees of the ZVV’s transportation companies.
«The individual videos don’t just stand on their own; together, they tell an emotional and fitting soccer story for the entire canton of Zurich,» says Simon Mollet, Events Project Manager at ZVV.
The videos, which are the main elements of the campaign, will be featured as social media ads on Facebook and Instagram during «WEURO.».
Half-page ads are being added as additional digital advertising tools. To ensure high visibility offline as well, DOOH screens and hanging posters in public transportation throughout the entire ZVV area will serve as additional communication tools during the campaign period. The goal is to encourage all soccer fans watching games in the city of Zurich to use public transportation to get there. A particularly convenient feature: The match ticket also serves as a public transportation ticket.
Person in Charge at ZVV Simon Mollet (Overall Responsibility), VIn charge at True Story Lukas Horst, Elie Kerbage (Concept & Project Management). Video Production Sebastian Klinger (Camera), Kinamo (Visuals & Post-Production)
